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Enterprise 2.0 Reality Check
This was a panel chaired by Andrew McAfee, from HBS.
The panel included reps from Wachovia, the CIA, Sony Computer Entertainment, Pfizer.Â
Andrew asked the panel
 a number of questions
1. Has E2.0 taken off?
General consensus was: not very fast. The management typically are not very web savvy and have a set of tools they know and trust. They are not so keen to try new things. Gen Y employees are typically more receptive, and feel they have a choice of new tools. Gen X employees will typically show resistance to using more tools
2. How about adoption in business process depts (HR, Legal, Accounting etc):Â
Low, generally 1% of people are active, 10% of people comment once
Again, a problem of new process, with benefits that would need to be demonstrated.
3. Cultural changes necessary?
Very disruptive technology. He said/She said vs editable, collaborative records. Culture of praising in public, blaming in private needs to change. Management is afraid but need not be. Andrew said that as a first-time professor, he was told to “trust his students” and this never failed.
Questions from audience:
1. Incentives?
- Competitions for best Wiki page – trinkets
- Best incentive is to make it easier than the previous process and therefore prove the value
2. Elevator pitch for E2.0?
Wachovia: Connecting people to derive business value
3. What was a tipping point for E2.0?
Pfizer: The admin writing a wiki, going on holiday, then seeing that the wiki was being written for him. ie wide adoption
4. What metrics can be used to show success?
Wachovia: Anecdotes are more important than metrics!
5. What network effects are there outside the firewall?
- Not many
Parting thoughts from panel
JFDI (just f**ing do it): Pfizer
Go big and deploy widely
Find the right projects where this will work
Get management to give up control
Use the network effects of better info
Andrew McAfee: Best resource is Wikipedia, but it needs work. Currently called “Enterprise Social Software” . Call to arms to get this fixed.
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